Summary:
Build a website chatbot without coding. This step-by-step shows a welcome flow, quick replies, a mini lead form, human takeover, optional Google Sheets sync, and how to embed it on your site—fast. This tutorial covers a website chatbot no code setup in Landbot so you can launch fast.
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If you’re new to no-code bots, also see:
- WhatsApp Chatbot No Code: 15-Minute Landbot Tutorial
- WhatsApp Chatbot Templates: 9 Ready-to-Use Flows
- WhatsApp Business API: Simple Checklist to Go Live
Website Chatbot No Code: What You’ll Build

- Welcome + quick replies (Pricing • Demo • Support)
- Mini form (Name, Email, Use case)
- Human Takeover rules (route VIP chats to Team Inbox)
- Optional: Google Sheets/HubSpot sync
- Embed on your site as a widget, popup, or inline block
The website chatbot no code flow keeps things simple: quick replies, a mini form, and clear human takeover.
What you need before you start
- A Landbot account (free to start)
- Your logo and brand colors
- A website where you can paste an embed snippet (WordPress, Webflow, Shopify, etc.)
1) Create your bot (Web channel)
- In Landbot, create a new bot and select Website as the channel.
- Give it a clear name, e.g., Website – Lead Gen (EN).
Tip: Name variables you’ll reuse: @name
, @email
, @use_case
.
2) Build the welcome flow (drag-and-drop)
- Start with a short welcome line and 2–3 Quick Replies:
- Pricing / Book a demo / Support
- For each reply, branch to a short answer or the form (next step).
3) Add the mini lead form
- Ask Name, Email, and What do you need today?
- Store each answer to variables; confirm submission with a short thank-you.
- (Optional) Send a notification to Slack/Email when a new lead arrives.
4) Human Takeover (Team Inbox)
- Add rules: if the user types “agent” or selects “Book a demo,” route to Team Inbox.
- If no agent is online, show an alternative path (e.g., schedule a call).
5) Connect your data (optional but useful)
- Google Sheets: add rows for each lead in real time.
- HubSpot: create/update contacts from the form.
- Keep your field names consistent so reporting is easy.
6) Website Chatbot No Code: Embed on Your Site
Choose one (you can change later):
- Widget (floating bubble): most common; low effort; appears on every page.
- Popup: launch via button or on scroll/time delay; great for offers.
- Inline embed: insert the chatbot inside a section of a page.
Landbot gives you a code snippet—paste it in your site:
- WordPress: use the Landbot plugin or paste the snippet in Appearance → Widgets or your page builder’s HTML block.
- Webflow/Shopify/Other: paste in the global footer or on the specific page.
7) Test Your No-Code Website Chatbot & Track
- Test on desktop + mobile; complete the form yourself and check your Sheet/CRM.
- In Landbot Analytics, set a goal (e.g., Form submitted).
- Review drop-offs and shorten any step with friction.
Best practices (so it converts)
- Keep it short: 2–3 quick replies beat long menus.
- One screen, one action: don’t stack too many questions at once.
- Brand it: match colors and avatar to your site.
- Accessibility: clear labels; avoid emoji-only choices.
- Iterate weekly: check drop-offs, tighten copy, and update FAQs.
Website Chatbot No Code FAQs
A conversational assistant that lives on your site to answer questions, capture leads, and route complex cases to humans—no login or app required.
No—Landbot is a visual builder. You connect blocks, set rules, and publish.
Yes—set colors, fonts, avatar, and tone. You can also add custom CSS if needed.
Start with a widget for visibility. Use popup for campaigns. Use inline on landing pages where the chat is the main CTA.
Track form submissions, agent hand-offs, bookings, and time to first response. Review analytics weekly.