Summary:
Use a WhatsApp chatbot for real estate to pre-qualify buyers, book viewings, answer pricing/availability, and route hot leads to agents—no code with Landbot.
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If you’re new, start with these foundations:
- WhatsApp Chatbot No Code: 15-Minute Landbot Tutorial
- WhatsApp Chatbot Templates: 9 Ready-to-Use Flows
- WhatsApp Business API: Simple Checklist to Go Live
- Landbot + Google Sheets: Real-Time Lead Capture (No Code)
Why a WhatsApp chatbot for real estate?
- Faster response = more viewings: greet instantly, qualify, and offer slots.
- Clean data to your CRM: capture name, phone, budget, area, beds, timeframe.
- 24/7 FAQs handled: availability, fees, docs, next steps.
- Human handoff for hot leads: send “ready to view” chats to agents immediately.
WhatsApp Chatbot Real Estate: 7-Step Setup
- Welcome & intent
Quick replies: Buy • Rent • Sell • Talk to an agent. - Buyer/Renter pre-qual
Ask: Budget range • Area(s) • Beds • Property type • Move-in timeframe • Mortgage pre-approval (Y/N). - Lead form & consent
Collect Name, Phone/WhatsApp, Email, and opt-in; store variables. - Listing match (dynamic)
Show 1–3 matches from a Google Sheet/Airtable (filter by budget/area/beds). - Book a viewing
Open Calendly (or ask preferred time) and confirm. Add to Sheet/CRM. - Human Takeover
Route to agent when: Budget ≥ threshold, Move-in ≤ 30 days, or user types “agent”. - Follow-up & notes
Save preferences; tag status (new, contacted, viewing). Send recap message.
Flow details (copy this structure)
- Variables:
@name,@phone,@email,@budget,@area,@beds,@type,@timeframe,@preapproved,@status. - Sheets columns: Timestamp | Name | Phone | Email | Buy/Rent | Budget | Area | Beds | Type | Timeframe | Pre-approved | Viewing slot | Agent | Status | Notes.
- Guardrails: If messages go off-topic or run >3 turns without progress, show quick replies again.
- Handoff rules:
if (@budget >= 200000 AND @timeframe <= 30d) → Team Inbox.
Seller path (optional)
- Intent: Sell → ask Property type, Area, Beds, Desired price, Timeline.
- Collect contact details → Book a valuation call → assign to listing agent.
- KPI: valuation calls booked, time to first contact.
Renter path (optional)
- Ask Budget/month, Area, Beds, Move-in date, Pets (Y/N) → show matches → book viewing.
- Add Document checklist (ID, payslips, references) to reduce back-and-forth.
Message template ideas (business-initiated)
- Viewing confirmation: “Hi {{name}}, your viewing for {{address}} on {{date/time}} is booked. Reply ‘change’ to adjust.”
- Reminder: “Reminder: viewing at {{address}} in 2 hours. Need directions?”
- Post-viewing follow-up: “How did {{address}} feel? Reply 1=Interested, 2=Not a fit, 3=Need second viewing.”
Best practices
- Short choices > long chat: buttons for intent and property type.
- Qualify early: budget + area + timeframe before showing listings.
- One-tap booking: integrate Calendly; confirm instantly.
- Escalate fast: VIP criteria straight to an agent.
- Measure weekly: form completion, viewings booked, handoffs, response time.
WhatsApp Chatbot Real Estate FAQs
Can I use this without coding?
Yes—Landbot is no-code. Build flows, forms, and handoffs visually.
How do I show listings dynamically?
Store listings in Google Sheets/Airtable and filter by the answers (budget/area/beds).
Will this replace agents?
No. It handles qualification and bookings, then routes hot prospects to humans.
Is WhatsApp Business API required?
Prototype with the WhatsApp Test space. For production at scale, apply via an approved provider.
Related guides
- WhatsApp Chatbot No Code: 15-Minute Landbot Tutorial
- WhatsApp Chatbot Templates: 9 Ready-to-Use Flows
- WhatsApp Business API: Simple Checklist to Go Live
- Website Chatbot No Code: 15-Minute Landbot Setup
- AI Agent Chatbots: Blend AI + Rules (Landbot Guide)
- Landbot + Google Sheets: Real-Time Lead Capture (No Code)